Yesterday, one of my friends working for an newly constructed hospital in NCR called me up to ask, if I can provide him with few contacts in US to start Medical Tourism for his hospital (I prefer calling it International Business). He was newly appointed from a non ‘ International Business Background’ although from within the industry. The hospital he works for is a better looking hospital, with good doctors and has potential of becoming a good destination for international patients. He kept a steep target for himself and wanted to jump start his business.
I gave him the contacts I had and wondered later, why do people think of only U.S., whenever the word Medical Tourism crops up? Going around the hospitals in India which have established themselves in this space, one can see atleast 6 times more patients from Africa and Middle East than from the western world.
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